Here is a look at the before and after changes made on the gift card holder for Western AS bookstore. The objective was to make the gift card holder identify more clearly with Western Washington University.

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on Wednesday, June 17th, 2009 at 8:22 pm and is filed under Creative Genius, Pictures, School.
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1 hour later
I love it, but are there logo “police” at Western? They make take offense at your mean-ass viking ship. Nasty!
10 hours, 55 minutes later
Gah, that curly text on the old one is awful. If it weren’t for that text, it’d be boring but not a terrible card. Yours is much, much better, though. I also like how the card is angled slightly and vertical—it grabs the eye and is different.
11 hours, 37 minutes later
The viking ship is actually one of two mascots for Western I just applied it to the gift card to make it identify with Western more.